I have never been more excited than last month, when I flew to London to shoot my first ever lingerie campaign with Triumph! I have previously collaborated with Triumph before for two of my favorite projects – last December in Tirol and, in the beginning of this year, in Tulum.
This season, I am launching a special project with Triumph AW16, where I ‘Find the One’ and share the new seasons colour palette and designs with you. I was incredibly excited to collaborate with Triumph for A/W16 and really bring my own personality and Ohh Couture aesthetic to the shoot. Lingerie is all about how it fits each individual woman and, for me, the shoot was all about showcasing my playful, romantic and feminine side. For the iconic Amourette, we told an everyday story of me, hanging out before I get ready to go out, featuring the lovely lacy bras and, for Magic Boost we went a little sexier – me getting ready for a special occasion. The shots really reflect the different sides of my personality.
To me, lingerie is so intimate and, when I think about myself as a woman, I would describe myself as feminine, playful, soft and lively – something I always try to capture when taking pictures. As you know, I don’t usually share pictures of myself in lingerie, so this was an amazing challenge for me – I liked the idea of stepping outside of my comfort zone and feel confident enough to try something new.
Ohh Couture x Triumph A/W16 is really about rediscovering the right bra for you. As women, our bodies constantly change so your favourite bra a few months or years ago may not fit you quite as it should anymore. The campaign is really about the most important part when wearing lingerie: finding the right one for you 🙂 and taking the time for a fitting to find the perfect lingerie in which you feel your best.
This year, Triumph launched the Triumph Female Confidence Report, a cultural study and survey of 6,000 European women.They discovered that 73% feel their best when wearing great fitting lingerie – no surprise really! It proves how doing something as simple as getting fitted properly can change your mood and how you feel about yourself.
When I was shooting the campaign in the beautiful new Amourette 300 and the Magic Boost designs for A/W16, it really made me realise how the perfect fit can change your silhouette, your mood and your day.
The Amourette 300 range is the perfect everyday bra – lacy, feminine, and a true icon – something I really love! The Magic Boost series is Triumph’s latest innovation.
As soon as I saw the AW16 collections, I absolutely wanted to share them with my you! My favourites include the Amourette 300 soft-touch Magic Wire in the electric twilight blue and the wired bra in this pretty dust colour – so lacy and delicate. I felt super feminine in these. Triumph’s soft-touch Magic Wire means the bras are very comfortable and fit well, so it is a piece you can wear every time, everyday, which is what I love most about the lingerie.
I was surprised that I fell in love with the Magic Boost range, especially the mud grey Lift-up and mars red Enchanted Magic Boost Push-up bra. I don’t tend to wear shapewear that enhances my bust as I am already curvy but these made me look and feel fantastic.
The campaign pictures were shot in a typical Victorian London house with a huge variety of different colors for the Amourette and the Magic Boost. I have to admit, that seeing me in the pictures is pretty new for me – a different way of representing myself. But as I think that beautiful lingerie that makes you feel feminine and confident is such an important topic, it was definitely worth it 🙂 I hope you like the campaign pictures! You can find the campaign: here. Xx Leonie